The company, which launched publicly in November 2011, enables its users to create interactive face-to-face video broadcasts where users from across the globe can discuss current events, meet people with common interests, or engage with their favorite personalities. Spreecasts are recorded for immediate playback and can be shared across social networks, such as Facebook and Twitter.
Major media companies, including Viacom, Disney, The Wall Street Journal and the Los Angeles Times already utilize Spreecast to create live video content and engage with their audiences on topics ranging from current events and politics to sports and entertainment. Bloggers, celebrities and politicians use Spreecast to connect with their followers, fans and constituents. Consumer brands also use Spreecast to interact with their customers.
“Our viewers are increasingly mobile and we know that they like to engage with our content from mobile devices,” said Gina Bartoli, Social Media Manager for ExtraTV, a division of Warner Brothers. “We’re very excited that our fans will be able to join our Spreecasts even when they are on the go.”
This first version of the iPhone app allows users to watch live or archived Spreecasts and to participate by using text-based chat, asking questions, and sharing on Facebook and Twitter. The company is already working on a future release that will enable mobile users to join the live conversation using the iPhone’s built-in camera. The company also expects to release both Android and tablet apps in the future.
“Mobile accessibility is a critical part of our long-term strategy,” said Jeff Fluhr, co-founder and CEO of Spreecast. “We’re very excited about this announcement because it represents a significant step forward on our path to connecting people through conversation.”
The Spreecast app is currently available for free from the App Store or at http://itunes.com/apps/spreecast. To learn more, visit http://about.spreecast.com/ or visit our blog at http://blog.spreecast.com/.
Spreecast (www.spreecast.com) is the social video platform that connects people through conversation. The company was founded in 2011 by Jeff Fluhr, cofounder and former CEO of StubHub, Robert Hunt, Mike Slemmer and Keith Carter. Investors include Frank Biondi, former CEO of Viacom; Gordon Crawford, media and technology investor at Capital Research Global Investors, Edward W. Scott, Jr., cofounder of BEA Systems, Stan Shuman, managing director at Allen & Company, Meakem Becker Venture Capital, GGV Capital and MentorTech Ventures. Spreecast has offices in San Francisco, CA and New York, NY.