In a city of media icons, it can be hard to single out a winner, even in the much-scrutinized, fast-changing world of New York’s local online media scene. But if the measure of success lies in creating a sustainable revenue model, the laurels must go to New York Magazine.

The venerable title may not have quite the same exalted status or gross revenue as The New York Times, but it does appear to be doing unusually well at understanding its market and digital innovations that could bring more revenue.

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