When Hurricane Sandy hit the East Coast last week, everyone from people trapped in the storm’s direct path to New Yorkers observing their dark city pulled out their smartphones (assuming they had power to charge them), and uploaded their photos of Sandy to Instagram. The company’s co-founder and CEO Kevin Systrom said people uploaded 800,000 photos tagged with the hashtag “#Sandy,” making it “probably the biggest event to be captured on Instagram,” he said.

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