EU lawmakers want to limit companies' ability to use and
sell data, such as internet browsing habits, to advertising
companies, especially when people are unaware their data is
being used in such a way.
"Users must be informed about what happens with their data,"
said Jan Philipp Albrecht, a German Member of the European
Parliament who is driving the reform. "And they must be able to
consciously agree to data processing - or reject it."