Advertising is what keeps the Web free, and no one is more painfully aware of this than the niche publisher. Publishers and bloggers have overhead and bills to pay, so the majority run advertising on their sites to keep them afloat. Unfortunately, most will sacrifice good user experience in favor of their bottom line, and will simply run as many ads as they can in the space allocated by their WordPress or Blogger Templates. Larger, more established publishers will run banners or other display types in the predictable top-of-the-page and right-rail spots.

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