News websites and online publishers saw advertising soar 18 per cent in Britain last year, fuelling hopes that digital growth has reached a long-awaited tipping point where it will offset print decline.
Even as native ads naysayers argue for clear labeling and design cues so readers don’t confuse them with actual journalism, publishers and advertisers have pushed to make the units look more like editorial.
Content That Works today announces that it will work with Informed Interactive to produce native advertising in more than 20 mid-metro and community media markets nationwide for local advertisers.
China's Sina said its ad sales surged 45% in the fourth quarter to fuel big profit growth, as reports suggested the internet giant is preparing a U.S. initial public offering for its popular Twitter-like microblogging service, Weibo.
The devil walks into a bar and sits at a table with eight newspaper and magazine publishers plus one strange little fellow in shabby, dated robes.
This year's NewFronts could be confused for OldFronts.
The Guardian is jumping on the native ad trend—but, in character for the British newspaper, it’s doing so in its own way.
Digital, evidently, hasn't destroyed the newspaper coupon. Heads of household still search paper media for deals more than they do Google, Bing, Yahoo, etc., per a study by Womensforum.com, which surveyed 2,200 moms.
Nielsen: Internet Display Advertising Grew 32% In 2013, But It’s Still Only 4.5% Of Spend Vs. TV At 57.6%
Nielsen put out its latest figures on the state of the advertising market across old and new media platforms this morning.
Global Ad Distribution, the industry’s leading expert in TMC and alternate delivery solutions, has signed multiple new distribution deals across the United States.
The Huffington Post is increasingly looking like a stand-alone business at AOL.
New York Times CEO Mark Thompson intends to restore growth to the company's digital advertising revenue next year after recent declines, he told a meeting of investors Tuesday.
“Native advertising is going to fuel the growth of digital media, but we may never be able to bucket it out,” says Peter Minnium, head of branded advertising at the Interactive Advertising Bureau.