The Huffington Post is increasingly looking like a stand-alone business at AOL.
New York Times CEO Mark Thompson intends to restore growth to the company's digital advertising revenue next year after recent declines, he told a meeting of investors Tuesday.
“Native advertising is going to fuel the growth of digital media, but we may never be able to bucket it out,” says Peter Minnium, head of branded advertising at the Interactive Advertising Bureau.
Ad spending on sponsorships is growing faster than expected, as more premium publishers focus on selling customized, “native” digital executions, according to new figures from eMarketer.
As brands dig deeper into local advertising, and programmatic buying gains steam, the need for online-to-offline tracking has gotten greater.
The story of modern media is wrapped up in this situation: “Native advertising” sometimes needs its own advertising for people to see it.
Just how complex has online advertising become? Very -- especially among the biggest spenders.
The drumbeat around native advertising has been pretty loud over the last few months and with good reason.
Publishers have long held the line against so-called "programmatic" ad-buying technologies for fear they would drive down the price of ads.
The New York Times is Running Hard, but Staying in the Same Place — and Ads are a Big Part of the Problem
A year ago, I wrote about how the New York Times — despite the success of its metered subscription plan — was stuck running “the Red Queen’s race” from Alice in Wonderland, the one where you have to run at top speed just to stay in the same place.
While the revenue picture may come into greater focus next spring, a series of changes in the way newspapers report readership has made it impossible to authoritatively compare ongoing changes in circulation.
Mobile Internet has become an integral part of today’s lifestyle. Whether it’s news, connecting with friends on social media or watching videos, consumers want to access everything in real time.
As mobile devices enable consumers to easily interact with brands, mobile advertising correspondingly attracts more budget and is expected to continue this upward trend.