Ad/Circ

Michael Sebastian | Advertising Age | 1/27/2015

Glossy magazine publisher Conde Nast, which owns Vogue and Vanity Fair, is enlisting its editors to consult with advertisers and help them create articles and images.

 

Lucia Moses | Digiday | 1/26/2015
Two of the biggest buzzwords in publishing are “native advertising” and “content-management system,” as publishers have tried to promote their ability to create ads that are as good as the surrounding editorial content and the technology platform that delivers those ads.
Lucia Moses | Digiday | 1/23/2015
Two of the biggest buzzwords in publishing are “native advertising” and “content-management system,” as publishers have tried to promote their ability to create ads that are as good as the surrounding editorial content and the technology platform that delivers those ads.
David Sharman | HoldTheFrontPage | 1/16/2015
A publishing group’s managing editor has said 90pc of revenue made by its flagship title comes from print. 
Michael Sebastian | Advertising Age | 1/16/2015

The New York Times' 20 most-popular stories of 2014 included two from its news-explainer section The Upshot: "Where Are the Hardest Places to Live in the U.S.?" (No. 10) and "Is It Better to Rent or Buy?" (No. 19).

 

Wendy Davis | MediaPost | 1/14/2015
The publisher of the online entertainment site SuperCrayCray.com has sued Google for allegedly failing to pay more than half a million dollars in ad revenue.
Bill Cromwell | Media Life Magazine | 1/14/2015
Third quarter ad spending was flat to last year, according to Kantar Media, and the big reason why was cutbacks by the top 100 advertisers.
Lucia Moses | Digiday | 1/13/2015

It’s hardly conventional for a Web publisher to promote an ad giveaway with a full-page newspaper ad, but DailyMail.com has reason to be especially aggressive.

 

Michael Sebastian | Advertising Age | 12/17/2014
The Interactive Advertising Bureau said Tuesday that it isn't yet possible to guarantee that every impression in a digital ad campaign will meet the industry's viewability standard.
Lucia Moses | Digiday | 12/12/2014
Having a native ad product is table stakes for publishers these days. But in addition to scale, the biggest challenge is coming up with content that people will actually read.
Keith J. Kelly | New York Post | 12/11/2014
Internet advertisers blow $6.3 billion a year on bogus Web traffic, a new study reveals.
Michael Sebastian | AdvertisingAge | 12/10/2014
The New York Times is looking at native advertising, sponsorships and video to wring more money from readers coming to the Times on their mobile phones, according to Mark Thompson, president and CEO of The New York Times Co.
Alexandra Bruell | Advertising Age | 12/8/2014
Global ad revenue will grow 4.8% to $536 billion in 2015, according to a new forecast from Magna Global. That's roughly in line with the group's last forecast, in June, when it said it expected 4.9% growth next year.