New York Times CEO Mark Thompson is not ashamed the world knows intimate details about his company’s struggles.
Notre Dame sports is in the DNA of South Bend, Indiana, where more is definitely more.
U.S. ad spending grew at a so-so pace during the first half of the year, up 3.1 percent after disappointing results in second quarter.
Facebook is finally sharing its deep knowledge of 1.3 billion users to power advertising across the Web in a way that marketers say is unprecedented, potentially enhancing their ability to target messages like never before.
It was a was a throwaway line on the 50th slide in a PowerPoint deck. But that seemingly innocuous bullet point -- "Time as a currency to trade?" -- stands to upend the digital-advertising industry.
LAS VEGAS, Nevada – September 29, 2014 – Global Ad Distribution, the industry’s leading expert in alternate home delivery solutions, has been selected by The Sun News in Myrtle Beach, South Carolina, to manage all aspects of its home delivery operations.
The new software release focuses on usability and efficiencies to create a more productive and natural end-user workflow.
Content-recommendation widgets are everywhere online these days, but not every publisher is going crazy over them.
Newsstand circulation continued its accelerating decline during the first half of 2014.
With its BrandView native advertising segment now in full swing regionally and FamilyShare.com already attracting national native advertisers, Utah’s Deseret Digital Media is looking to expand its other platforms with this revenue source, Erica Sweeney reports. BrandView was officially launched in December 2013 on the company’s KSL.com, FamilyShare.com and DeseretNews.com sites.
Although BuzzFeed’s recent plagiarism scandal is giving some journalists a healthy case of schadenfreude, it’s still unlikely to do much near-term harm to the publisher’s relationship with ad buyers.
Total spending among the 100 Leading National Advertisers reached a record $108.6 billion in 2013, passing the previous spending peak set in pre-recession 2007.
Ad execs in Cannes, awash in a sea of rosé this week, need not drink to drown any sorrows: The advertising industry, it turns out, is doing just fine.