Ad/Circ

John McDermott | Digiday | 2/25/2015
Pinterest’s monetization push is hitting full throttle: The scrapbooking site is developing a new ad, a “multi-pin carousel” that will allow marketers to place several images in a single promoted pin, according to ad agency executives briefed on the company’s plans.
Seb Joseph | The Drum | 2/24/2015

The Guardian is looking to resolve ongoing issues around the value of branded content, propelled by its in-house agency Guardian Labs’ pledge to spend its second year finding the best way to measure native advertising performance. 

 

Emily Siegel | Digiday | 2/23/2015
Back in 1900, Michelin released its first guide for French motorists. Complete with helpful maps and hotel names, the Michelin Guide was an immediate success.
Brian Morrissey | Digiday | 2/20/2015
There are over 2,500 companies on the many advertising- and marketing-tech industry landscape slides produced by investment bank Luma Partners, from display to search to video to native.
Andrew Beaujon | Washingtonian | 2/13/2015
The Washington Post’s Saturday print edition no longer exists for 7-Eleven customers: “We’ve expanded the Saturday product on newsstands,” a Post spokesperson tells Washingtonian.
Lucia Moses | Digiday | 2/10/2015
A lot has changed since media watchers were writing The New York Times’ obituary.
Rick Edmonds | Poynter | 2/3/2015

Gordon Borrell, among the best known of digital advertising analysts, was predicting two years ago that the newspaper business would stabilize, with some companies growing their digital revenues 30 percent a year.

 

Derek Willis | New York Times | 1/30/2015
After being hit with a television advertisement attacking his position on women’s issues, Mike Coffman, a Colorado Republican running for re-election in 2014 to the House of Representatives, did the natural thing: His campaign responded with an ad of its own.
Brian Colbert | Digiday | 1/29/2015
Native is the most popular six-letter word in digital advertising right now. Everyone is attempting to ride the native tidal wave, accepting as gospel that native ads will work for publishers, marketers and users.
Michael Sebastian | Advertising Age | 1/27/2015

Glossy magazine publisher Conde Nast, which owns Vogue and Vanity Fair, is enlisting its editors to consult with advertisers and help them create articles and images.

 

Lucia Moses | Digiday | 1/26/2015
Two of the biggest buzzwords in publishing are “native advertising” and “content-management system,” as publishers have tried to promote their ability to create ads that are as good as the surrounding editorial content and the technology platform that delivers those ads.
Lucia Moses | Digiday | 1/23/2015
Two of the biggest buzzwords in publishing are “native advertising” and “content-management system,” as publishers have tried to promote their ability to create ads that are as good as the surrounding editorial content and the technology platform that delivers those ads.
David Sharman | HoldTheFrontPage | 1/16/2015
A publishing group’s managing editor has said 90pc of revenue made by its flagship title comes from print. 
Nu Yang and Rich Kane | 3/2/2015
Press Release | Wall Street Journal | 2/27/2015
Michael Depp | NetNewsheck | 2/24/2015
Nikki Usher | Columbia Journalism Review | 2/24/2015