Ad/Circ

Bill Cromwell | Media Life | 9/2/2015
We have reached the mobile tipping point. The average person now spends nearly three hours per day using their mobile devices for non-voice activities, such as surfing the web, texting and playing games.
Jean-Louis Gassée | Monday Note | 8/31/2015
Ad blocking started as an initiative by independent developers who wanted to improve our browsing experience. Now that at least one company, Apple, has made Content Blocking “official”, ad-supported publishing business models are in trouble.
Marty Swant | AdWeek | 8/28/2015
In an effort to marry analytics capabilities with a global roster of brands, GroupM and BuzzFeed on Thursday announced a one-year partnership to further harness the power of data and branded content.
Lucia Moses | Digiday | 8/27/2015
To hear some agencies tell it, hard news is a risky place for advertisers and should be avoided. Yet Bloomberg Media Group is taking the opposite view, making it easier for advertisers to place their messages amid its newsiest content.
Sahil Patel | Digiday | 8/25/2015
Depending on the video platform, advertisers generally have to choose between autoplay or user-initiated video. Flipboard wants to offer both in the same unit.
Laurie Sullivan | MediaPost | 8/24/2015
Search engines and Web publishers are bleeding billions of dollars in lost ad revenue from ad blocking, the act of installing browser tools that identify and remove advertisements.
Roy Greenslade | The Guardian | 8/24/2015
Newspaper sales in Ireland, as elsewhere, continue to slide. But it would appear from the latest Audit Bureau of Circulations (ABC) statistics that decline has slowed just a little in the Republic while, north of the border, the downward trend is more marked.
Joseph Lichterman | NiemanLab | 8/24/2015
No two ads on Marc Maron’s WTF podcast are ever really the same.
Matthew Davis | NetNewsCheck | 8/20/2015
Media outlets across the country project vast sums of advertising money changing hands during the 2016 election cycle.
Jon Lafayette | Broadcasting & Cable | 8/18/2015
Political advertising is expected to reach a record $11.4 billion in 2016, up 20% from the previous presidential election year, according to a new report from Borrell Associates.
Toni Fitzgerald | MediaLife | 8/17/2015
The biggest issue in online advertising right now is viewability. Viewable ads are ads that are immediately visible to visitors without having to scroll when they land on a webpage.
Mike Shields | WSJ | 8/10/2015

Last week was one to forget for the TV industry, which got hammered by mounting fears of cord-cutting and the realization that TV is losing some of its grip on marketers.

 

Bill Cromwell | Media Life | 8/10/2015
The long-term trend for the magazine industry has become quite clear: Circulation declines, including steep ones at the newsstand, with occasional peaks and valleys.
Nu Yang | 9/1/2015
Adreana Young | 9/2/2015