Lucia Moses | Digiday | 6/18/2015
The rise of viewability has caused headaches for premium online publishers, with brand advertisers demanding that their ads actually have a chance of being seen by humans.
Lucia Moses | Digiday | 6/16/2015
All publishers are trying to crack the nut of native advertising at scale. Some are running such ads on other sites in their own portfolios, extending advertisers’ campaigns on social media or pushing them through programmatic platforms.
Michael Sebastian | Advertising Age | 6/11/2015
Media executives insist their native ads are always clearly labeled to avoid confusing readers over which articles came purely from editorial staff and which content an advertiser paid to produce and run.
Ricardo Bilton | Digiday | 6/10/2015
The rise of viewability on mobile is already having a big impact on the designs of publishers’ mobile sites.
Mike Shields | WSJ | 6/8/2015

It’s never been easy for advertisers to get people to pay attention to them. It’s even harder when millions of people literally can’t hear their commercials.


Kate Kaye | Advertising Age | 6/8/2015
The Internet of Things has promised to turn our everyday interactions with stuff into data for logistical and marketing applications.
Ricardo Bilton | Digiday | 5/20/2015
Publishers are already having a difficult time making money off mobile readers, but ad blocking could make it that much harder.
Brian Morrissey | Digiday | 5/19/2015
The hand-wringing class has a parlor game of obsessing over the supposed death of news, often lamenting the cruelties of commoditization at the hands of the Web.
Michael Sebastian | Advertising Age | 5/18/2015
Financial Times is a staid publication for the people in the front part of airplanes, but the London-based newspaper is embracing -- and today making official -- a radical way of selling digital advertising: by time spent, not the decades-old model of impressions.
Lucia Moses | Digiday | 5/7/2015
A year ago, Yahoo, struggling to turn its ad business around, kicked off a string of digital “magazines” run by big-name print journalists like David Pogue and Joe Zee.
Lucia Moses | Digiday | 5/6/2015
Native advertising is evolving, and with it, the pricing model.
Lucia Moses | Digiday | 5/5/2015
Native advertising is one of the biggest — and more controversial — obsessions in media.
Michael Sebastian | Advertising Age | 5/5/2015
The New York Times is "optimizing" its website to make sure its ads meet the Media Ratings Council viewability standard, executives told Wall Street investors last week.