The Interactive Advertising Bureau said Tuesday that it isn't yet possible to guarantee that every impression in a digital ad campaign will meet the industry's viewability standard.
Having a native ad product is table stakes for publishers these days. But in addition to scale, the biggest challenge is coming up with content that people will actually read.
Internet advertisers blow $6.3 billion a year on bogus Web traffic, a new study reveals.
The New York Times is looking at native advertising, sponsorships and video to wring more money from readers coming to the Times on their mobile phones, according to Mark Thompson, president and CEO of The New York Times Co.
Global ad revenue will grow 4.8% to $536 billion in 2015, according to a new forecast from Magna Global. That's roughly in line with the group's last forecast, in June, when it said it expected 4.9% growth next year.
There is no shortage of ebullient forecasts for the future of programmatic advertising. Growth is up and to the right. Automation is here and everyone must adapt. Madison Avenue is becoming like Wall Street.
Three of the UK’s four large regional newspaper groups are to pool their digital advertising space, giving brands access to more than 50 million online readers as they attempt to fight back against the drain of ad spend to tech companies such as Microsoft, Google and Facebook.
Jake Silverstein, editor-in-chief of The New York Times Magazine, and Andy Wright, its publisher, have visited 10 cities in the last two months to tell CMOs and agency execs about the changes they're bringing to the magazine.
Call it addition by subtraction, or deduction over misdirection. The commercial progress of Talking Points Memo is a telling lesson in the maturation of digital native news companies.
Twenty years ago last month, a team of well-meaning designers, coders and magazine publishers inadvertently unleashed on an unsuspecting world one of the most misguided and destructive technologies of the Internet age: the web banner ad.
Time Inc. (TIME) reported earnings of $0.41 a share in the third quarter of 2014, down from $0.67 at this time last year.
You can tell a lot about people by their online comments, and that's why Disqus believes it could be sitting on an advertising gold mine. The
New York Times CEO Mark Thompson is not ashamed the world knows intimate details about his company’s struggles.