New York adopts law that says local media can be sued over AI use in political ads

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New York has passed what is believed to be the first law in the nation that will hold media outlets, including radio stations, responsible for airing political advertisements that include voices and images created with artificial intelligence. The law says they will face legal action if they knowingly air AI-generated content without disclosures, by permitting a candidate whose voice appears in the allegedly deceptive ad to sue the outlet as well as ask a court to block the ad’s distribution and recover court costs and legal fees.

“This audio has been manipulated,” is the disclosure that New York will now require radio stations to air. Similar disclosures for television will swap out the word “audio” for “video,” while newspapers would run disclosures that use the word “image.”

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