Print is dead. Long live digital (with some caveats).

Print is dying.

This was the underlying story that shaped the presentations at the Mather Symposium. While print still provides the most revenue for publishers today, the consensus is that it will sharply decline.

So, the question emerges: What can publishers do to crack the code of sustainable digital revenue?

The answer was clear among every presenter at the Mather Symposium: We need to invest in digital products. Gert Ysebaert, Mediahuis CEO, predicts with his 7-7-7 framework that in seven years, revenue from print will go down from 70% to 30%, with digital revenue growing to 70% in the same timeframe.

Click here to read more.